HVAC revenue is a capacity problem with a calendar attached. July sends more calls than trucks, and May and October leave techs waiting. Lovell Media Group sets up your map pack presence, Local Services Ads, Google Ads planned by season, call tracking, and follow-up that turns service visits into maintenance agreements.
Serving HVAC companies in Frederick, Montgomery, and Carroll counties. See our Frederick, Montgomery County, and Carroll County pages.
No-cool and no-heat calls go to the company that shows up in the map pack and answers the phone. The ads and the profile can win those calls in a heat wave, which is also when dispatch runs out of trucks.
More calls than trucks is a reputation risk. A late arrival turns into a one-star review, so we plan ad hours and service radius around your dispatch capacity, not just around lead volume.
Members renew on a schedule, call first when something fails, and keep technicians busy in May and October. The value of a member is your own number, since you know what an agreement brings in across repairs, tune-ups, and eventual replacements.
Replacement jobs follow a different path. A homeowner with a fifteen-year-old system researches for weeks, gets several quotes, and often decides on financing. Franchises and larger groups bid on the same searches, so local reviews and service-area pages matter.
Your average repair ticket
Your average replacement ticket
Agreements in force and calls per truck on a peak day
The audit uses these figures to decide how much of the budget goes to emergency calls, how much to replacement research, and how much to keeping members. Your dispatch board is the best check on whether the plan works.
Peak weeks sell out your schedule in days. Extra ad spend then buys late arrivals and angry reviews.
What we do: We cap ad hours and radius to dispatch capacity and agree an overflow rule with you before summer.
Shoulder seasons leave techs idle. Customers rarely think about HVAC until it fails.
What we do: We time tune-up and replacement-planning offers ahead of each season, so slow weeks have scheduled work.
Sign-ups plateau and renewals lapse. A technician in the driveway is the best sales moment, and it often passes.
What we do: We set up a post-service text and email, a plan page that explains the agreement, and renewal reminders.
A cheaper quote or a financing offer wins the sale. The homeowner decides after you leave.
What we do: We build a replacement page with financing details if you offer financing, plus a follow-up sequence after every quote.
Larger groups bid on every AC repair click. You cannot win on bid size alone.
What we do: We focus on service-area pages, reviews, and the specific towns you drive to, where a local company has an edge.
The same lead goes to several HVAC companies. Price per lead rarely matches the close rate.
What we do: We compare each platform's cost per booked job with calls from your own profile and ads.
Dispatch is on the phone and the next caller hangs up. Callers who reach voicemail usually try the next company.
What we do: We review call handling and recommend routing or text-back options that fit your office.
A single delayed visit can pull a rating down. Silence from the owner makes it worse.
What we do: We send a review request after every job and write a reply plan for the late-arrival review.
We review your Google profile, website, call handling, and last year's seasonality, so the plan starts from how your phones actually ring.
We map ads and offers to your next peak and your next trough, and agree the dispatch limits that protect your reviews.
We set up your profile, service-area pages for the towns you drive to, call tracking, and the review-request text.
Google Ads go live, and Local Services Ads setup begins alongside, since verification takes time.
A monthly report covers calls, booked jobs, agreements sold, replacement quotes, and cost per booked job.
Your profile and service-area pages set up so a homeowner searching in your towns sees a complete listing and a page that fits.
Help with setup, verification, and ongoing management of Google Local Services Ads for no-cool and no-heat calls.
Search ads planned around your peak and shoulder weeks, with call extensions and call-only ads during dispatch hours.
A replacement page that covers system age, financing if you offer it, and what a quote includes, plus pages for each town you serve.
A text request after each job and call tracking that shows which source rang the phone.
Seasonal reminders to past customers and a renewal sequence for maintenance members.
Counted by source
Phone and form, each tied to where it came from
Followed to booking
Repair, tune-up, and replacement kept separate
Per booked job
Compared across channels each month
You know who to call. One person at Lovell Media Group answers questions about your account.
You see what goes to Google and what goes to Lovell Media Group as two lines, every month.
Call tracking records outcomes, with a consent notice for callers, so you can check what happened on the phone.
We set ad hours and radius from the trucks you have, then adjust as the season changes.
If we already work with an HVAC company in your service area, we tell you before you sign.
We explain how to end the engagement in writing before work begins.
Start with the map pack, because no-cool and no-heat callers choose from it. Then add Local Services Ads and Google Ads timed to your busy weeks, and follow up on every service visit with a maintenance agreement offer. Track calls to booked jobs so you know what works.
Pricing depends on your service area, the size of your fleet, and your ad budget. Our management fee and your ad spend are separate lines, so you see where each dollar goes. We quote after looking at your market.
Google Ads can start producing calls within weeks of launch, once tracking and your profile are ready. Local Services Ads depend on verification, and organic search takes months. We tell you which stage you are in each month.
No. Local Services Ads sit at the top of the page and charge per lead, while the map pack and organic pages bring calls without a per-lead fee. Most HVAC companies use both, and we compare the cost per booked job for each.
That depends on your invoices. We compare what each platform costs per booked job against calls from your own profile and ads. Some HVAC companies keep one for slow weeks, and some drop both once their own sources book enough.
Not by plan. We set ad hours and service radius from your dispatch capacity, and we agree an overflow rule before summer. If a heat wave fills the board, you can pause the ads and we turn them back on later.
Call tracking numbers show which source produced each call, and we log the outcome with you each month. Where calls are recorded, the caller hears a notice, because Maryland requires consent from everyone on the call.
We work with HVAC companies in Frederick County, Carroll County, and Montgomery County. Our Frederick, Carroll County, and Montgomery County pages describe each market.
Service-area pages are built for the towns your trucks reach in a normal day, such as Ijamsville, Buckeystown, Adamstown, Braddock Heights, and Brunswick. We choose them with you from your own call history.
A free check for HVAC companies in Maryland and the DC metro. We look at what a no-cool caller sees in the map pack, your Local Services Ads status, and how your agreement follow-up works.
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