For independent practices and small groups in the DC metro and Central Maryland. We fix your Google Business Profile, insurance and service pages, and call tracking, and we keep patient privacy out of the ad platforms.
Patients find practices through insurance directories, physician referrals, Google Maps, and reviews. Search touches all four, because a referred patient looks you up before calling.
Three searches decide most of it: a specialty plus near me, a specialty plus an insurance plan, and your practice name, which is the review check.
Competition now includes dental service organizations, health-system groups, and private-equity-backed practices buying paid search in your ZIP codes. An independent practice wins on accurate listings, specific service pages, and fast answers, not ad budget.
We do not write patient testimonials, before-and-after galleries, or outcome promises, and we keep remarketing pixels off condition pages.
Six problems we look for first in a practice's online presence
Wrong hours, old suite numbers, and duplicate profiles left by former providers send patients to the wrong door or to another practice.
We audit every location and provider profile, then correct the data at its source.
Patients search for a specialty plus their plan name, and a practice without accepted plans on its pages never appears for those searches.
We add an accepted-plans page and match plan names across your listings.
Privacy rules limit how a practice can reply to a review, so many practices stay silent and let a few bad ratings define the profile.
We write a reply policy and set up a steady review request after visits.
Calls during lunch and check-in hours go unanswered, and the next practice on the map gets the appointment.
Call tracking shows how many calls go unanswered and at what times.
A dental chain or health system can outbid you on any search term you target.
You win on relevance: the right service page, the right location, and a profile that answers the patient's question.
Pixels on condition pages and unsecured forms can pass patient information to ad platforms.
We recommend removing or replacing them, and your privacy officer sees the tracking plan first.
Six workstreams, each tied to a deliverable you can inspect
Your profile decides whether a nearby patient calls you or the next listing.
We set categories, services, insurance attributes, and hours for every location and provider, plan a photo schedule, and manage the Q&A section.
The aim is a profile that answers the patient's question before they click through.
Each procedure or condition you want more of gets its own page, written in patient language.
Your clinical lead reviews every page before it is published, so nothing goes live that your providers have not read.
Pages explain services, what to expect at a first visit, and who the provider is, without testimonials or outcome claims.
An accepted-plans page answers the most common reason a patient picks one practice over another.
A referring-physician page gives other offices a fax or e-referral path and the details a referral coordinator needs.
Both pages link to the matching specialty page and location. See our local SEO work.
Ad platforms restrict health targeting, so campaigns use service and location targeting only.
We do not build audiences from health-condition pages, and ad copy describes services rather than outcomes.
Campaigns are measured by new-patient calls, not clicks. See our Google Ads management.
Automated review requests go out after visits, and a written reply policy keeps responses consistent.
Reply templates never confirm that a reviewer is a patient.
Your administrator decides who replies and how quickly. Learn about reputation management.
Call tracking tags each call as a new or existing patient and records its source.
Forms run through a vendor your privacy officer approves, and the tracking plan is reviewed with them before launch. Our web design team builds the pages.
The report counts new-patient calls by source, so you can see which marketing booked appointments.
Four practice types, each with its own marketing problem
Panel growth and insurance visibility for family medicine, internal medicine, and pediatric practices.
New-patient exams and higher-value treatment for general dentists, orthodontists, and oral surgeons.
Privacy-first marketing for therapy and counseling groups that need clients to find them without exposing anyone.
Referral pipelines and procedure pages for cardiology, dermatology, and orthopedic practices.
Choose your practice type to see the problems we fix first for that specialty and the pages that fit how its patients search.
Our default is to keep tracking pixels off condition pages, leave patient information out of ad audiences, and route forms through a vendor you approve.
Your privacy officer sees the tracking plan before anything goes live, and your compliance reviewer sees every page before it is published.
A free audit of your listings, insurance visibility, and website privacy setup. It checks map pack position, profile errors, pixels, forms, and your reviews next to nearby practices, and ends with a fix list you can use with or without us.
GET A FREE PRACTICE AUDIT →