A roofing job is won on trust before the crew arrives. Homeowners with three estimates in hand Google each company name and compare license, reviews, and photos. Lovell Media Group sets up your Google Business Profile and Local Services Ads, a trust page with your license, insurance, and warranty, Google Ads for repair and replacement, and tracking from first call to signed job.
Serving roofing companies in Frederick, Montgomery, and Carroll counties. See our Frederick, Montgomery County, and Carroll County pages.
Most homeowners compare more than one estimate before they pick a roofer. The comparison usually includes a search for each company name, so the first things a homeowner sees about you are your license, insurance, reviews, and photos of local jobs.
A canvasser from out of state can undercut a price in one visit. A local company with a clear license block, a real address, and years of local photos gives a homeowner a reason to pick the safer name.
Retail replacement and repair come from referrals, realtors, inspectors, and search. Storm-driven work arrives in bursts after hail or wind, and the phones go quiet again when the weather clears.
The mix varies by company, and your own job list shows it. Referrals, yard signs, Angi and HomeAdvisor, manufacturer contractor locators, and Local Services Ads each play a part. We build around the sources you can measure.
Your average replacement ticket
Your average repair ticket
Inspections booked and share that sign
The audit uses these figures, plus the share of your work that is storm-driven, to decide how to split the budget among repair, replacement, and a reserve for after a weather event.
A canvasser can undercut you and disappear by fall. Homeowners want proof that you will still be here.
What we do: We build a trust page with your MHIC license, insurance, local address, crew and warranty details, and photos of local jobs.
Angi and HomeAdvisor sell one lead to several roofers. The price per lead rarely matches the close rate.
What we do: We compare each platform's cost per signed job with calls from your own profile and ads.
A booked inspection that no one attends costs a half-day. Homeowners forget appointments made days earlier.
What we do: We add text and calendar reminders and a confirm-by-text step before each inspection.
The estimate goes out and the line goes quiet. A five-figure decision rarely happens in one visit.
What we do: We set up follow-up at days 2, 7, 14, and 30, by text and email, in your voice.
A hail event lights up the phone for two weeks, then it stops. Companies without a plan scramble to answer.
What we do: We agree a storm budget and a landing page with you in advance, so both can go live quickly. Ad copy never says you will handle an insurance claim.
A homeowner who cannot see monthly payments often delays. Lender rules also govern what you can say.
What we do: If you offer financing, we build a financing page that includes the lender's required disclosures.
Rain delays move a start date and annoy a customer. A delay with no explanation becomes a one-star review.
What we do: We write a plan for explaining delays and send a review request after completion.
A company name close to a canvasser's gets mistaken for it. Mixed-up listings make the confusion worse.
What we do: We use a consistent business name, address, and profile across directories, so homeowners find you and not a lookalike.
We review your Google profile, reviews, site, Local Services Ads status, lead sources, and estimate follow-up.
We set separate budgets for repair, replacement, and storm weeks, and outline the content for your trust page. You approve the plan before anything goes live.
We set up your profile, trust page, service pages for shingle, metal, flat roofs, and repair, and tracking numbers.
Google Ads go live, and Local Services Ads setup begins alongside, since verification takes time.
A monthly report covers calls, inspections booked, estimates, signed jobs, and cost per signed job by channel.
Your profile, categories, photos, and service areas set up so homeowners who look up your name find a complete listing.
Learn about Local SEO →Help with setup, verification, and ongoing management of Google Local Services Ads for repair and replacement searches.
Learn about Google Ads →Search ads for repair and replacement with separate budgets, tracked from the first click to the signed job.
Learn about Google Ads →A trust page with your license, insurance, and warranty, plus pages for shingle, metal, flat roofs, repair, and gutters if you offer them.
Learn about Content Marketing →A request after each completed job and a reply plan for delays and weather-day complaints.
Learn about Reputation Management →A fast site with a click-to-call button and tracking numbers that show which source produced each call.
Learn about Web Design →Counted by source
Phone and form, each tied to where it came from
Followed to signature
Inspections, estimates, and signed jobs from your records
Per signed job
Compared across channels each month
Your MHIC license number and insurance go on the site and the profile. We show only credentials you hold.
We do not write copy that says you will handle or negotiate an insurance claim. Your counsel decides what your company says on that topic.
You see what goes to Google and what goes to Lovell Media Group as two lines, every month.
We track calls through inspections and estimates to signatures, so the report goes past lead counts.
If we already work with a roofing company in your service area, we tell you before you sign.
We explain how to end the engagement in writing before work begins.
Pricing depends on your service area, your mix of repair and replacement work, and your ad budget. Our management fee and your ad spend are separate lines, so you see where each dollar goes. We quote after looking at your market.
Google Ads can start producing calls within weeks of launch, once tracking and your profile are ready. Local Services Ads depend on verification, and organic search takes months. We tell you which stage you are in each month.
Yes, by making your local proof easy to see. We build a trust page with your license, insurance, local address, warranty, and photos of nearby jobs, and we grow your review count. Homeowners who check three names then find yours first.
We market your roofing services. We do not write copy that says you will handle, file, or negotiate an insurance claim, because that touches licensing rules your counsel should review. We can publish plain pages about your repair and replacement process.
They can. Local Services Ads place your reviews and a call button at the top of search, and you pay per lead. Eligibility depends on verification of your license and insurance, so we check your status in the audit before any budget is set.
That depends on your invoices. We compare what each platform costs per signed job against calls from your own profile and ads. Some roofers keep one for slow weeks, and some drop both once their own sources book enough.
If we already work with a roofing company in your service area, we tell you before you sign. Ask during the free audit and we answer directly.
A free audit for roofing companies in Maryland and the DC metro. We compare your profile, reviews, and license visibility with the two competitors most likely on the same estimate.
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