An electrical company earns from two kinds of calls: the emergency that rings at 9 p.m., and the panel, EV charger, or generator job that follows. Lovell Media Group sets up your Google Business Profile and Local Services Ads, service pages for each job type, Google Ads, and call tracking, sized to the crew you have.
Serving electrical contractors in Frederick, Montgomery, and Carroll counties. See our Frederick, Montgomery County, and Carroll County pages.
A burning smell, a sparking outlet, a breaker that will not reset, or a storm-damaged service mast sends a homeowner to the first electrician who answers. These calls go to whoever picks up, which makes after-hours handling a marketing problem as much as a dispatch one.
Not every urgent search is yours. A search for power outage usually means the utility, not an electrician. Paying for those clicks spends budget on calls you cannot book, so we separate the two in the ads.
Panel and service upgrades, EV chargers, generators, surge protection, and older-home rewiring carry the margin. Homeowners research these jobs for weeks and compare licensed companies by license, reviews, and photos of finished work.
That research needs its own pages and its own ads, apart from the emergency line. A homeowner reading about a 200-amp upgrade wants different proof than one with a dead outlet at midnight.
Your average ticket for a repair call
Your average ticket for a panel upgrade
Calls per week you cannot staff
The goal is to buy the calls your crew can run. Licensed journeymen are the real bottleneck for most electrical companies, so the plan matches ad hours and radius to your capacity before it chases volume.
The on-call tech is busy and the next number is a competitor. A missed night call is rarely called back.
What we do: We review how your phones are handled after hours and recommend routing, an answering option, or a text-back, whichever fits your crew.
Power outage searches are mostly about the utility. Those clicks cost money and rarely book.
What we do: We write negative keywords and ad copy that separate an outage from an electrical emergency in your home.
The best-margin work shares a phone line with the smallest tickets. A generic site treats them all alike.
What we do: We build dedicated pages and ads for panel upgrades, EV chargers, and generators, so those searchers reach the right page.
Handymen undercut licensed work on price. Homeowners check credentials before they call.
What we do: We place your license number, insurance, and master electrician details where homeowners look first. We show only credentials you hold.
Angi and HomeAdvisor sell one lead to several electricians. The price per lead rarely matches your close rate.
What we do: We compare shared-lead invoices with calls from your own profile and ads, so budget follows the sources that book jobs.
Storms drive emergency calls; calm weeks do not. Planned work can fill the gap if homeowners know to ask.
What we do: We build offers around a whole-home safety inspection, surge protection, and EV readiness for the slower weeks.
An ad that rings the phone does nothing if no one can go. Overbooking hurts reviews.
What we do: We cap ad hours and service radius to your crew capacity and adjust as you hire.
A competitor with several hundred reviews wins the map pack. Customers rarely post unless asked.
What we do: We send a text request after each completed job with a direct link to your Google profile.
We look at where calls come from today, how the phone is answered after hours, and what your Google profile and site show a homeowner.
We decide with you which jobs to chase, which hours to cover, and which radius your trucks can serve. Nothing launches until you approve it.
We clean up your profile, publish pages for panel, EV charger, and generator work, and put call tracking in place with the consent notice Maryland law requires wherever calls are recorded.
Emergency and planned work run on separate budgets, and Local Services Ads setup begins alongside, since verification takes time.
Each month we report calls, booked jobs by job type, and cost per booked job by channel, then shift budget toward what books.
Your profile, service areas, and categories set up so homeowners searching in your towns see a complete listing with your license details.
Learn about Local SEO →Help with setup, verification, and ongoing management of Google Local Services Ads, where homeowners see your reviews and call you directly.
Learn about Google Ads →Search ads with separate budgets for emergency calls and for panel, EV charger, and generator jobs, tracked to the call.
Learn about Google Ads →Pages for panel upgrades, EV chargers, generators, surge protection, and inspections, written around your own work and your service area.
Learn about Content Marketing →Click-to-call buttons, a clear license block, and a short quote form that suit a homeowner reading on a phone.
Learn about Web Design →A text request after each job and call tracking that shows which source rang the phone and which call became a job.
Learn about Reputation Management →Counted by source
Phone and form, each tied to where it came from
Followed to booking
Booked work by job type, from your own records
Per booked job
Compared across channels each month
Your license number and insurance go on the site and the profile. We show only credentials you hold.
You see what goes to Google and what goes to Lovell Media Group as two lines, every month.
Call tracking records the outcome of each call, with a consent notice, and we send a monthly report of booked jobs.
We set ad hours and radius from your capacity, then adjust as your team grows.
If we already work with an electrical company in your service area, we tell you before you sign.
We explain how to end the engagement in writing before work begins.
Pricing depends on your service area, the job types you want, and your ad budget. Our management fee and your ad spend are separate lines, so you see where each dollar goes. We quote after looking at your market.
Google Ads can start producing calls within weeks of launch, once tracking and your profile are ready. Local Services Ads depend on verification, and organic search takes months. We tell you which stage you are in each month.
That depends on your invoices. We compare what each platform costs per booked job against calls from your own profile and ads. Some electricians keep one for slow weeks, and some drop both once their own sources book enough.
Yes. We build separate pages and separate ad groups for panel upgrades, EV chargers, and generators, with their own budgets. You can pause the emergency line without touching the planned-work campaigns.
If we already work with an electrical contractor in your service area, we tell you before you sign. Ask during the free audit and we answer directly.
Call tracking numbers show which source produced each call, and we log the outcome with you each month. Where calls are recorded, the caller hears a notice, because Maryland requires consent from everyone on the call.
A free audit for electrical contractors in Frederick, Montgomery, and Carroll counties. We look at how after-hours calls are handled, your map pack position, and which job types have no page.
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