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ORTHODONTIC MARKETING MEASURED FROM CONSULT TO TREATMENT START

An orthodontic practice has two doors: the referring dentist who checks you before sending a case, and the parent who checks you before booking a consult. Lovell Media Group builds referring-dentist visibility, cost pages, and consult-to-start tracking for orthodontists in Frederick, Carroll, and Montgomery County.

REFERRING
DENTIST VISIBILITY
CONSULT
TO START TRACKING
COST AND
FINANCING PAGES

// WHAT DECIDES AN ORTHODONTIC PRACTICE'S STARTS

A booked consult is not a treatment start. Four things sit between the two: how a referring dentist sees you, what the consult covers, how clearly cost is explained, and how you compare with clear-aligner brands and group practices.

01 Two doors: the referring dentist and the parent

A general dentist's front desk looks up an orthodontist before sending a case, and a parent looks up the same practice before booking a consult. Both searches need an accurate listing, clear referral instructions, and an easy way to book.

CHECK TODAY: Search your practice the way a dentist's front desk would.

02 A consult is not a start

Show rate, what is said at the consult, and the follow-up afterward decide whether a family starts treatment. A treatment coordinator who sees the numbers can fix the exact step where families drop out.

CHECK TODAY: Pull last quarter's consults booked, consults attended, and treatment starts as three numbers.

03 Cost is the first question

Parents ask about fees, orthodontic benefits and their lifetime maximum, and payment plans before they ask about braces. A practice that states its fee range and payment options in writing spares both sides a phone call, and the practice approves every payment statement before it goes live.

CHECK TODAY: See whether a parent can learn your fee range and payment options without calling.

04 Clear-aligner brands and groups set the price anchor

Direct-to-consumer aligner brands, general dentists offering aligners, and orthodontic groups set the price a family compares against. An orthodontist-led practice explains what supervised treatment includes, without criticizing anyone.

CHECK TODAY: Price-shop your own consult the way a parent would.

// WHAT WE BUILD FOR AN ORTHODONTIC PRACTICE

Lovell Media Group builds three pieces for orthodontic practices: a page for referring dentists, treatment and cost pages for parents, and tracking that follows each consult to a start.

🦷

Referring-dentist page and listings

A page for general and pediatric dentist offices explains how to refer, which records to send, and how quickly the practice responds. Each office gets a Google Business Profile, and aligner-brand locator profiles are checked against that brand's rules through our local SEO work.

  • • Referral instructions page
  • • Google Business Profile for each office
  • • Aligner locator profile check
  • • Records and response information
💬

Treatment and cost pages

Pages for braces, clear aligners, early evaluation, and adult treatment say who each option suits, how a consult runs, and what the practice states about fees and financing. Each page is built around the doctors, the office, and the process.

  • • Who each option suits
  • • What a consult includes
  • • Fee range and payment options
  • • Insurance benefit explanation
📋

Consult-to-start tracking

We track consults booked, attended, and started, then build a follow-up sequence through email marketing for attended consults that have not started. A monthly review with the treatment coordinator keeps the counts honest.

  • • Booked, attended, and started counts
  • • Follow-up for attended consults
  • • Source tags on calls and forms
  • • Monthly coordinator review

Service Pages We Build

Clear Aligners

The page names the aligner brand only where the practice is a provider and follows the brand's guidelines. It explains who qualifies and what a consult includes.

Braces, Metal and Ceramic

Options, what a visit involves, and how adjustments are scheduled, written in plain language that a parent and a teen can read together.

Early Evaluation

A page for parents of younger children that points to the American Association of Orthodontists for guidance on when a first check makes sense, and says how the practice handles early evaluations.

Adult Orthodontics

A page for adults covers treatment options and fees, and mentions evening or weekend consults only if the practice offers them.

// WHO THE PARENT COMPARES YOU WITH

Competitors a Family May Compare

  • → Other orthodontists
  • → General dentists offering clear aligners
  • → Direct-to-consumer aligner brands
  • → Orthodontic group practices

What We Check First

  • → How a dentist's office finds your referral instructions
  • → Your consult, show, and start counts
  • → What a parent can learn about cost without calling
  • → Your review profile beside nearby practices

How the First Months Run

1
Count consults and starts
2
Fix referring-dentist visibility
3
Build cost pages
4
Report starts by source

Each month we report starts from the counts you share, with no patient names.

// FREQUENTLY ASKED QUESTIONS

Do you use patient photos or images of treated cases?

No. We build pages around the doctors, the office, the consult, and your fee range. Orthodontic patients are mostly minors, so leaving treated-case images out also avoids consent questions.

Can you work with my aligner brand's marketing rules?

Yes. We ask for the brand's provider guidelines and follow them, and we use a brand name only where your practice is a provider.

What does orthodontic marketing cost, and is ad spend included?

Cost depends on the number of offices and on which pieces you need, such as listings, the referring-dentist page, cost pages, ads, and tracking. We explain the scope, and whether ad spend is billed separately, on the first call.

How long before consults change?

Calls from paid search can start within days of launch once tracking is live. Page and listing work takes months to build. We report both each month.

Do you work with more than one orthodontist nearby?

If we already work with a practice near yours, we tell you before you decide. We keep each practice's counts and plans separate.

How do you measure starts?

We count consults booked, attended, and started from totals you share each month, tagged by source. We do not need patient names.

Find the Consults That Quietly Become Someone Else's Starts.

Our free audit looks at your consult, show, and start counts, what a referring dentist finds when searching for you, and what a parent can learn about cost before calling.

GET MY FREE CONSULT-TO-START AUDIT →