A physical therapy clinic earns visits through two doors: referrals from surgeons and primary care, and direct-access patients who call on their own. Lovell Media Group builds referral-source visibility, payer-aware direct-access intake, and plan-of-care tracking for clinics in Frederick, Carroll, and Montgomery County.
Physical therapy revenue is visits per case. Marketing brings in the right referral and direct-access patients, and the clinic measures it by how many patients finish their plan of care.
A post-surgical referral arrives with a protocol and a surgeon waiting for progress notes, while a direct-access caller arrives with a problem and questions about coverage. Each needs its own page, intake script, and payer check.
CHECK TODAY: Split last quarter's new evaluations by door.
Maryland allows patients to start physical therapy without a referral, but a plan may still require authorization, a physician certification, or a visit limit. The front desk needs to qualify every direct-access caller before the first visit.
CHECK TODAY: Write down the five questions your front desk asks a direct-access caller.
Surgeons and primary care offices send patients to clinics that start them quickly and send progress notes back. Referral compliance rules limit what a clinic can offer a referral source, so access and communication carry the relationship.
CHECK TODAY: Count the days from a referral arriving to the first visit.
A patient who stops after a few visits costs the clinic revenue and weakens the referral. Reminders, scheduling, and clear expectations at the evaluation help patients finish the plan of care.
CHECK TODAY: Find out what share of plans of care finished last quarter.
Lovell Media Group builds three pieces for physical therapy clinics: pages and profiles that referring offices can use, condition and service pages for direct-access patients, and tracking from first call to completed plan of care.
A page for referring offices covers protocols, how to refer, how fast the clinic starts patients, and how progress notes come back. Orthopedic surgeons are the other side of that relationship, and our orthopedics page covers their view.
Pages cover only the conditions the clinic treats, in plain language. Each one includes a payer-aware direct-access statement and general home-exercise content that points the reader to an evaluation, supported by our local SEO work.
We track calls, evaluations scheduled and attended, and plans completed, with reminder messages that help patients keep their visits. Reports use totals the clinic shares, never patient names.
A page describing the sports the clinic treats and the therapists who lead that program.
Protocols and the referral path, naming surgeons only with their written permission.
A page for employers, adjusters, and occupational medicine offices that explains the services the clinic provides and how to refer.
Pages for these programs, included only if the clinic offers them.
Each month we report plan-of-care completion from the totals you share, with no patient names.
Only with wording that matches payer rules. Maryland lets patients start physical therapy without a referral, but a plan may still require authorization, so the copy says the clinic checks coverage before the first visit. The clinic's counsel should confirm the final words.
We build pages and communication that make referring easy: protocols, access, and progress-note information. We do not design gifts or perks for referral sources, and the clinic's counsel owns the compliance review.
Cost depends on the number of clinics and on which pieces you need, such as referral pages, condition pages, ads, and tracking. We explain the scope, and whether ad spend is billed separately, on the first call.
Calls from paid search can begin soon after launch once tracking is live. Page and listing work takes months to build. We report both each month.
If we already work with a clinic near yours, we say so before you decide. We keep each clinic's counts and plans separate.
We use counts the clinic shares: evaluations, attended visits, and completed plans, tagged by door. Patient names are not needed.
Our free review looks at your new evaluations by referral and direct access, what a referring office finds when it looks you up, and how your front desk screens direct-access callers.
GET MY FREE REFERRAL AND DIRECT-ACCESS REVIEW →