Engineers and procurement teams research a machine for months. We build the model pages, downloads, and quote path that serve each of them, so the conversation that started at the booth keeps going.
The trade show starts the conversation, and reps and distributors carry most of the sale. Your site is where the following months of it happen, and the search results are what an engineer checks when your name comes up in March, long after the booth came down.
Looks for specs, tolerances, CAD files, and how the machine integrates with the line it will join.
Wants uptime, maintenance access, and parts availability before agreeing to a purchase.
Compares total cost of ownership and the stability of the vendor behind the machine.
If most of your leads come from two or three shows a year, the quiet months need a plan. Equipment purchases often take many months to decide.
Specs, applications, and a quote path for each model you build.
CAD files, spec sheets, and manuals, with an optional email gate.
One page for each industry you supply and can describe in specifics.
So an inquiry reaches the person who owns that territory.
For owners of installed machines who search for parts and manuals.
So a casual inquiry filters out and a real one arrives with context.
One page per model, planned with the technical SEO that lets CAD files and PDFs be found.
Pages for the industries you supply, each written from what your applications team already tells customers.
Pages for the installed base, since owners search for parts and manuals long after the sale.
We search your top ten models and note who ranks above you.
Whether CAD files and manuals are findable or sit behind a dead end.
Where an inquiry goes once it leaves the form.
A one-page-a-month plan for the quiet months.
Lovell Media Group, a Frederick, Maryland agency, offers a free audit of your model, download, and quote pages.
AUDIT MY SPEC AND CAD PAGES →