SEO FOR EXECUTIVE SEARCH FIRMS

Clients and candidates look up a search firm before they take the call. We build the partner, niche, and process pages that hold up under that check.

Partner Profile
PAGES
Niche + Function
PAGES
Candidate
INTAKE PATH

// HOW SEARCH FIRMS GET RETAINED

Retained mandates come through relationships. A CEO, board chair, or private equity partner calls a firm they know, then interviews two or three. Search is a small channel, and it matters at the moment someone looks you up. What comes up in search results for your partners and your niche is the reference check that runs before the call.

The referred call

A referral gets you into the room. Before the meeting, the client reads about the partners and the niche the firm works.

  • → Who are the partners?
  • → Which roles and industries does the firm search?

The vetting check

A board chair or operating partner confirms the firm exists in the form it was described to them.

  • → Is there a clear process page?
  • → Is there a plain statement on confidentiality?

The candidate's check

A sitting executive researches a firm before taking its call. The site is the first thing they read.

The first-time buyer

A mid-market company that has never hired a search firm searches by industry or role to find one.

// WHAT WE BUILD

🎯

A page per partner

Background, niche, and how to reach each partner.

👔

Niche pages

One page for each industry or function the firm actually works.

🔍

A process page

How a retained search runs, step by step.

📋

A confidentiality page

What is shared with clients and with candidates, and what is not.

📊

A candidate page

How to share a profile and what happens next.

⚡

Short position notes

Written by partners, dated and signed.

// PAGES AND THE QUESTION EACH ANSWERS

Partners

One page for each partner, built with the SEO work that lets a search for the partner by name land on the firm.

Buyer asks:
  • • Who is this person?
  • • What do they search?
  • • How do I reach them?
Page shows:
  • • Background and niche
  • • Roles and industries searched
  • • A direct contact path

Niches

A page for each industry or function the firm works, and none for the ones it does not.

Buyer asks:
  • • Does this firm work my industry?
  • • Do they place my kind of role?
  • • Who at the firm leads it?
Page shows:
  • • The niche in plain terms
  • • The partner who leads it
  • • A way to start a conversation

Process and confidentiality

The page a client or candidate checks after a referral. Searches are confidential, so it describes process rather than clients.

Buyer asks:
  • • How does a search run?
  • • What stays private?
  • • What happens to a profile I send?
Page shows:
  • • Intake to offer, step by step
  • • What clients and candidates are told
  • • How a candidate profile is handled

// HOW AN ENGAGEMENT RUNS

How an engagement runs

✓ Discovery with the partners

We talk with each partner about how their last few searches began, without names.

✓ Page build

We write the partner, niche, and process pages from those conversations.

✓ Review with the partners

We send drafts for your review before anything goes live.

✓ Monthly report

Inquiries by source, so you can see what the site is and is not producing.

What Does a Client Find When They Check You?

A free review of the pages clients and candidates read before they call: each partner, your niche statement, and your candidate path. From Lovell Media Group in Frederick, Maryland.

REVIEW MY PARTNER PAGES →