For estate-planning and elder-law firms in Maryland, DC, and Virginia. A financial advisor or CPA names your firm, and the client searches before dialing. We make that search show a clear, current firm, and we give seminar guests and advisors a simple next step.
An advisor or CPA gives a client your name, and the client searches before calling. That search shows either a clear, current firm or a puzzle. The four gaps below sit in places you can check this week, and they apply across the legal practice areas we support.
A recommended name goes straight into a Google search. A stale profile, a decade-old headshot, or a site that breaks on a phone turns a warm referral cold, and the client never says why they stopped.
CHECK TODAY: Search your firm name on a phone and read the first screen the way a stranger would.
Advisors and CPAs refer to firms they can describe in one sentence. A page written for professional referral sources gives them the words: who you serve, what a first meeting covers, and how to introduce a client.
CHECK TODAY: Ask one referral partner to describe your firm in a sentence, then compare that sentence with your site.
A room of guests leaves with a handout and a good impression. Without a registration page, a thank-you message, and a booking link, the interest fades. Seminar invitations can also touch solicitation rules, so your attorneys should review how they go out.
CHECK TODAY: Count how many seminar guests your office has contacted since the last event.
Families search for wills, trusts, powers of attorney, guardianship, and probate in plain words. Statute language loses them, and urgent language pushes them away. Plain topic pages that explain the first meeting keep them reading, and honest client reviews support the page.
CHECK TODAY: Read your trust page aloud and mark every sentence a client would never say.
We build three things: a firm profile that matches the recommendation, planning pages for families and for advisors, and a seminar path that keeps going after the room empties. Our SEO work and web design carry all three.
Your Google profile, attorney bios, directory listings, and website should tell one story. We correct the mismatches so a client who searches after a recommendation finds what the advisor described.
Each planning service the firm offers gets its own plain-language page, and professional referral sources get one page of their own. Your attorneys review every draft before it goes live.
The event happens in a library or community room, and the follow-up happens online. We build the landing page, registration form, thank-you message, and booking link around it.
One page for each document type the firm drafts, explaining what the document does, who it suits, and what the first meeting covers.
Pages for long-term care and benefits planning, written as process explanations and included only if your attorneys offer that work.
Pages that explain who can act for a family member, what the paperwork involves, and which documents to bring.
Pages for the executor or adult child who needs to know how administration works and how to reach your office.
A partner approves each page, and anything we flag is a question for your attorneys. The same advisors often send family law clients too, which makes a referral-partner page worth building once.
A referred client usually searches the firm before calling. If the profile is out of date or the bios say little, a warm referral can cool. Your marketing is the verification step, so we start with what that search shows.
Yes, with the landing page, registration form, and follow-up path that sit around the event. Your attorneys decide who is invited and how, since seminar invitations can fall under solicitation rules. We keep our work to the pages and messages.
Those phrases read like outcome promises, so we describe the process instead. A page can explain what a trust does and what a first meeting covers, with your attorneys approving the wording.
That's a question for your firm's counsel, because payments for recommendations and fee-splitting are regulated. We don't set up referral compensation. We build a referral-partner page that makes an introduction easy.
Fixing profiles and bios can change what a referral sees soon after the work is done. New pages build over a longer period that depends on your site and local competition. We don't promise a date or a result.
The free referral lookup review looks at what a search for your firm shows after a recommendation, whether your pages and bios tell an advisor what to expect, and whether seminar sign-ups have a registration page and a booking link.
REQUEST A FREE REFERRAL LOOKUP REVIEW →