For criminal-defense firms in Maryland, DC, and Virginia. We build charge-type pages for the phone, set up click-to-call and after-hours routing, and keep every word inside your state's attorney advertising rules.
Searches for a defense lawyer climb after an arrest or a citation, mostly on a phone, and the caller phones the first firm that looks real. The four checks below take a phone and ten minutes.
The person calling is often a parent or spouse looking for a lawyer for someone else. They want to know whether you handle this charge, whether you answer now, and what happens next. A page written for the family answers all three.
CHECK TODAY: Read your home page on a phone as a parent would, and find the phone number without scrolling.
DUI, assault, drug possession, theft, and traffic matters each draw different queries and carry different stakes. One page titled "criminal defense" ranks for none of them.
CHECK TODAY: List the five charge types you want and see which have their own page.
An unanswered late call is the commonest leak in this practice area. Routing to an answering service or an on-call phone, with a script the firm approves, closes it.
CHECK TODAY: Call your own main number at 11 pm and note what happens.
Paid search on charge terms can match people looking for a public defender, free help, or a bail bond. Without negative keywords, the budget buys those clicks.
CHECK TODAY: Open last month's search-terms report and mark the terms from people seeking something you don't offer.
All three builds serve one outcome, a live answer. A partner approves each page and ad, and anything we flag is a question for your attorneys.
Each page covers one charge the firm accepts, with the number at the top and a short outline of the general process. Every outline is labeled general information, not legal advice, so no reader mistakes it for an attorney-client relationship.
We set up rules that send nights and weekends to the on-call attorney or answering service your firm already uses. We don't supply staff. The script never asks a caller for details about the charge.
Negative keyword lists keep ads away from searches outside your services, and a Google Business Profile shows accurate hours. Each ad group lands on the page for its charge type.
Campaign work sits inside our Google Ads management, and listings sit inside our local SEO service. Pages are built with search optimization and web design, and review replies follow a policy that never confirms a reviewer is a client. We don't build outreach lists from arrest or court records. Our work stays with marketing the person finds on their own.
Urgency shows up in other practices too, and personal injury firms face a different version of the same intake problem.
Referred clients still look the firm up before calling, so the same pages and profile matter. Search adds the people who have no referral at all, mostly the ones searching from a phone after an arrest or citation.
We set up call routing and tracking so late calls reach an on-call phone or an answering service your firm approves, and missed calls trigger an alert. We don't supply staff, and the call script avoids asking for charge details.
No. Statements about outcomes can be misleading under the advertising rules, and past case outcomes need context and a disclaimer your firm sets. We write about the process and who answers the phone, and your attorneys decide anything beyond that.
No. Many states restrict or condition contact based on arrest and charging records, so our work stays with marketing the person finds on their own: pages, listings, and search ads. Your attorneys decide whether any other outreach is appropriate.
Fixing routing and click-to-call can change what happens to calls you already receive right away. Search visibility takes longer and depends on competition and your site. We won't promise a ranking or a call count.
The free urgent-search visibility check looks at how your firm appears on a phone for your charge-type searches, whether your pages put the number and a clear next step on the first screen, and which search terms your ads match outside what you handle.
REQUEST A FREE URGENT-SEARCH VISIBILITY CHECK →