The spring rush is decided in winter. Homeowners start pricing decks in January, collect two or three estimates, and Google the company names on each one. Lovell Media Group sets up your Google Business Profile, project pages by material, Google Ads for the spring window, and call and form tracking.
Serving deck builders and patio contractors across Frederick and Carroll County. See our Frederick and Carroll County pages.
Deck research runs from January to March, long before crews are on site. Homeowners compare materials, pick two or three builders, and request estimates in a single week.
Once the estimates arrive, a homeowner searches each company name. What shows up there decides the callback: your Google profile, your reviews, and photos of finished decks. Weak results at that moment lose a job that the estimate itself should have won.
Most deck builders already know their lead sources: neighbor referrals, past customers, Home Depot and Lowe's install programs, manufacturer directories for composite brands, Facebook, and shared-lead platforms such as Thumbtack and Angi.
Shared platforms sell the same lead to several builders on a job worth five figures. Referrals and install programs are not yours to control. Search, your profile, and your project pages are the sources you can build and own.
Your average deck or patio price
Estimates you send in a normal month
Share of those estimates that sign
These three numbers drive every plan we write. One extra closed deck a month at your ticket is the figure that matters, and your own records show whether the marketing is producing it.
The calendar is full by May and thin by December. Crews idle in the cold months and rush in the warm ones, which strains both payroll and quality.
What we do: We build a pre-season booking offer with deposit-secured spring slots, and run ads for it in the winter research window.
Homeowners compare your name with two other builders. They search each company, so the profile and reviews you control decide the comparison.
What we do: We clean up your Google Business Profile, set up review requests, and publish project pages that answer the comparison search.
Thumbtack and Angi sell one lead to several builders. The cost per lead rarely matches the close rate on a job this size.
What we do: We compare your shared-lead invoices against calls and forms from sources you own, so you can shift budget with evidence.
A homeowner wants a small deck on a large-deck spec. Chasing every request burns estimating hours.
What we do: We write project pages with honest starting ranges by material, only when you approve them, so the right buyers contact you.
The quote goes out and the line goes quiet. Most builders follow up once, if at all.
What we do: We set up text and email follow-up at day 2, day 7, and day 14 after each estimate.
Approvals push a start date and the next job behind it. Homeowners also worry about the process before they sign.
What we do: We write a plain page that explains your permit and HOA steps with you. You handle the permit; the page sets expectations.
Install programs undercut custom work on price. A homeowner needs a reason to pay for a different build.
What we do: We help you state what you do that an install program does not, in your own words, on your site and profile.
Phone shots in bad light undersell good work. Photos are the first thing a homeowner judges.
What we do: We give you a short shot list for finished decks and send a review-request text after the final walkthrough.
We look at your Google profile, website, past leads, and call handling. The goal is to find where estimate requests come from today and where they leak.
We map project pages by material, a spring offer, and a budget split between ads and organic search. You approve the plan before anything goes live.
We clean up your profile, publish three to five project pages with your own photos, and set up tracking numbers and the estimate-request form.
Google Ads start for the spring window and the review-request text goes live after each final walkthrough.
Each month we report booked estimates and closed jobs by source, then move budget toward what produces signed decks.
Your profile, categories, photos, and service areas set up so homeowners comparing builders find a complete listing.
One page each for composite, pressure-treated, PVC, patio pavers, and outdoor kitchens, written around your own jobs.
Search ads timed to the January to March research period, with call tracking so each lead traces back to a keyword.
A gallery that loads fast on a phone and a short estimate-request form that asks for the details you need.
A text request goes out after the final walkthrough, with a link to your profile, so reviews arrive while the job is fresh.
Reminders to past site visitors and estimate recipients during a decision that can take weeks.
Pricing depends on your service area, your project mix, and your ad budget. Our management fee and your ad spend are always separate lines, so you see what goes to Google and what goes to us. We quote after looking at your market.
Google Ads can start producing calls and forms within weeks of launch, once the profile and tracking are set up. Organic search takes months, which is why we start in the winter research window instead of waiting for spring.
That depends on your invoices. We compare what each shared-lead platform costs against the estimates and signed jobs it produces, then compare that with calls and forms from your own profile and ads. You decide where the budget goes.
We write a plain page that explains your permit and HOA process in steps, so homeowners know what to expect before they sign. You and your crew handle the permit and the approvals. We do not file them or advise on code.
If we already work with a deck builder in your service area, we tell you before you sign. Ask us during the free audit and we answer plainly.
A free audit of where your deck leads come from now, with a short plan for the spring window. Built for deck and patio builders in Frederick and Carroll County.
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